Solutions

Ways to leverage friction, philosophy, and psychology in digital design

The Last Human Skill

Through biology, epigenetics, and culture, the human mind evolved as a meaning-making organism, an engine of participation that refines itself through challenge. Friction was never a flaw in that process; it was the stuff that made reality real.

AI changes the terrain. Intelligence is no longer about what we know, but about how many virtual realities we can shape, simulate, test, and refine at once. It doesn’t require less of humans; it requires more of them. More judgment. More depth. More presence. As decisions gain reach and consequence, discernment becomes our most vital form of cognition. So the task isn’t to remove resistance, but to design systems that co-evolve intelligence by making reflection part of interaction and meaning-making part of progress.

Friction Dynamics Model: Design for Traction

Friction Dynamics Model: Design for Traction

Pauses that rebuild meaning, drive thoughtful choices, and foster depth.

Metacognitive tools

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Metacognitive tools

Building reflective, adaptive moments into digital systems without nagging users or sandpapering trust.

Ethos Declaration

Ethos Declaration

Codify your app’s culture so people build deeper habits and memories.