Priorities

Frictology exists to unlock meaning making in AI and digital life

Depth or Drift

Our age rewards reaction over reflection. We scroll, skim, decide, repeat, often without really knowing why. In this race of instant everything, depth is a liability. But meaning doesn’t scale like data. It asks for and needs friction. Meaning is exercised and shaped through that pause before you judge, the discussion that changes your mind, the reflection that brings you clarity and certainty.

Now intelligence multiplies beside us. Machines learn faster than we can read, but they cannot yet discern. The real question is no longer what AI can do, but what humans will still practice - attention, interpretation, and the grit to stay inside complexity long enough for it to reveal something true.

Progress without reflection is drift. The next evolution of intelligence depends on thinking with resistance, not just through it.

Fighting Shallowfication

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Fighting Shallowfication

Acquiring wisdom is easier than ever - so what’s stopping us?

Improving Human + AI Teaming

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Improving Human + AI Teaming

Unchecked AI power dulls autonomy and trust; friction, however, sharpens engagement—structuring thought, refining decisions, and ensuring AI design enhances human agency.