We started Frictology to push back against a world dominated by seamless, frictionless digital systems—a world that risks stripping away the very essence of what makes us human: our creativity, our connections, and our capacity for critical thought. Our mission is to advocate for the thoughtful integration of insights from philosophy and psychology into AI and digital design, ensuring that technology serves as a tool for fostering deeper connections and authentic experiences.
Friction, far from being a mere obstacle, is a vital force that enriches human experience. By reintroducing purposeful friction, we aim to create opportunities for reflection, engagement, and meaning-making—the very elements often glossed over in the relentless pursuit of optimization. This is not about making life harder; it’s about making life deeper, more authentic, and more meaningful.
Shallowfication is the digital world’s slow, silent burnout—a creeping erosion of depth in favor of speed and surface. It’s the bait-and-switch where efficiency in digital experiences is sold as the ultimate purpose, when it should really just be a context-dependent tool. Efficiency can be a powerful enabler in certain areas of life, but its ubiquity leads us to believe that every experience should prioritize speed and ease. This mistaken belief strips away the richness of experiences where deliberation, challenge, and depth are essential.
This burnout is compounded by the constant interruptions of modern digital life—how we flip between threads of thought as we flip between apps. Each break in focus fragments our mental landscape, leaving us drained, yet paradoxically unfulfilled. It’s what happens when:
Want to dive deeper? Read our full article on Shallowfication for a thorough breakdown of how we got here and why it matters.
The digital drive for frictionlessness comes at a profound cost. Consider:
Every swipe without thought, every click without question, feeds the shallowfication machine.
Fighting shallowfication isn’t about smashing your smartphone or living off the grid. It’s about designing friction with purpose. Here’s how:
Slow Down Decision-Making
Create Creative Constraints
Deepen Connection
Design for Flow
Want more details? Explore our Solutions section for actionable steps.
Anti-shallowfication is a movement. Whether you’re a designer, thinker, or just someone who’s tired of scrolling, we need you. Let’s build a digital world that doesn’t just skim the surface but plunges deep into meaning and connection.
Get Involved or Share Your Story about friction that changed your digital life for the better.